Lane Crawford
Online Shopping Launch
Carrying a global edit of over 800 fashion brands, Lane Crawford is China’s leading luxury specialty store. After a series of successful rebranding efforts as well as nation-wide expansions, Lane Crawford launches a new online shopping platform that is as much about opening up a new shopping channel of shopping to a wider audience as it is about solidifying the brand’s forward-thinking image.

Working directly with the brand, Straight produced Chinese translations for its entire brand section, with descriptions spanning several hundreds of brands. We recruited a team of fashion journalists, translators and editors who are tuned in to the latest Chinese fashion vocabs and created copies in simplified Chinese that reflected Lane Crawford’s hip, iconic, witty and fashion guruesque aura.
2015© Straight Communications. All rights reserved
creative copywriter hk   food copywriting hong kong   mandarin translation hk   fashion translation hk   fashion copywriting hong kong fashion   restaurant translation hk   art interpretation hong kong   food copywriting hk   interior translation hk   simplified translation hong kong   translation hong kong design   advertising translation hk   translation hong kong   ad translation hong kong   copywriting hong kong   design copywriting hong kong   art translation hong kong   art interpretation hk   hk translation   lifestyle translation hong kong   interior translation hong kong   hotel translation hk   lifestyle copywriting hk   design translation hk   entertainment translation hong kong   lifestyle copywriting hong kong   ad copywriting hong kong   hotel copywriting hk   art Interpreter hong kong   entertainment translation hk   lifestyle translation hk   cantonese translation hk   creative translation hk   interior copywriting hk   hotel copywriting hong kong   luxury copywriting hk   entertainment copywriting hk   interior copywriting hong kong   creative copywriting hk   advertising copywriting hong kong   food transltion hong kong   restaurant copywriting hk   architecture copywriting hk   translation agency hk   architecture translation hong kong   website localization hk   corporate copywriting hk   simplified translation hk   chinese copywriting hk   website localization hong kong   creative copywriting hong kong   chinese copywriting hong kong chinese   english copywriter hong kong   hospitality copywriting hk   art translation hk   design copywriting hk   creative copywriter hong kong   restaurant translation hong kong   art copywriting hong kong   translation service hong kong   mandarin translation hong kong   art Interpreter hk   architecture translation hk   english copywriter hk   chinese copywriter hk   chinese translation hk   english copywriting hong kong   corporate translation hong kong   entertainment copywriting hong kong   hong kong translation   english copywriting hk   art copywriting hk   corporate copywriting hong kong   corporate translation hk   chinese translation hong kong   ad translation hk   architecture copywriting hong kong   luxury translation hong kong   copywriter hong kong   translation service hk   fashion copywriting hk   advertising copywriting hk   luxury copywriting hong kong   advertising translation hong kong   hospitality copywriting hong kong   restaurant copywriting hong kong   ad copywriting hk   luxury translation hk   hotel translation hong kong   cantonese translation hong kong   copywriting hk   translation agency hong kong   creative translation hong kong