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SERVICES / HOTEL & PROPERTY COPYWRITING

Hotel & Property Copywriting

Hospitality Copywriting /
F&B Copywriting /
Hotel Copywriting /
Properties Copywriting /
Real estate Copywriting /
Interiors Copywriting /
Architecture Copywriting /
Hotel Copywriting Hong Kong /
Hotel Copywriting hk /
Properties Copywriting Hong Kong /

A hotel or a development’s website is regularly the place where visitors get the first glimpse of the establishment and form their first impression. How you talk to your audience directly affects this impression. Depending on your target audience, a luxury hotel may wish to tap into the five senses and focus on cultivating personal bonds and emotional connections, whereas a hip boutique brand may want to align their voice and leadership with trending matters, just as a 5-star office and retail development may choose instead to establish a sense of place to reinforce their location dominance.

From sales brochures for boutique or high net worth developments in Hong Kong and China, full-scale websites, tone of voice guides and guest services collaterals for 5-star hotels or luxury residentials, to investor presentation deck for commercial developments, or awards pitches for major property conglomerates, Straight has covered a lot of grounds in hotels and real estate copywriting over the last 15 years. Our combined writing expertise on luxury, interiors, architecture, design and cultural matters, as well as our exceptional bilingual abilities, are reasons why our clients trust us with their projects.