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SERVICES / INSURANCE COPYWRITING

Insurance Copywriting

Insurance writing /
Insurance Copywriting Hong Kong /
Insurance Copywriting hk /

Writing good insurance copies is about striking a balance between serving the needs of the customers and complying to product and legal standards. While the compliance department wills insist every word follows legal terms and jargons, customers almost always find legal speak hard to understand. Especially in the post-Covid world where insurance products are increasingly sold on-line without agents or middleman, reaching customers with friendly, engaging, easy-to-understand language has become ever more important.

Having built a rich portfolio of insurance work in the last five or so years with a range of top-tier B2C and B2C insurance companies, including AXA, Zurich, and Atradius, Straight has developed an in-depth understanding of different insurance products (from health, life to ILAS plans) and rich bilingual experiences in creating customer-friendly messaging that complies to both legal and product needs. From websites, brochures, leaflets, videos, to content auditing, case studies and awards pitches, you can trust Straight to produce – and design – professional work that makes you stand out from competitors.