Words-Driven Solutions.
Crafting Insightful Content for Bloomberg’s Brand Journalism Engine
Explore how we help Bloomberg craft thought-leadership, white papers, press releases, slogans and eDMs with deep reporting, data-driven insights and exclusive takes for global leaders.
Brand Journalism / Brand Messaging / Thought Leadership / White Papers
Helping Pfizer’s Turn “Love Your Heart”into the City’s Top Heart Matters Portal
For two years, Straight provided content strategy, content production (photography and writing) as well as SEO services to help Pfizer build a library of bilingual, informed articles on cardiovascular health.
Content Strategy / Brand Journalism / SEO
Using Micro-influencers to Build Leads for a Global Crypto Plaform
Explore how we drafted 150 micro-influencers worldwide to document their investment experience with Crypto Locally to drive leads and conversions.
Lead Generation / Influencer Marketing / SEO and SEM / Social Media Marketing / Video Marketing /
Generating Regional Sales Leads for a Development in Zhuhai
See how we converted 30% of BWC’s targeted FB ad audience to the sales room via thoughtful lead generation strategies, inspiring creatives, rigorous content testing and adept retargeting.
Lead Generation / Website Design / Social Media Marketing / Video Marketing / Email Marketing
Raising the Design Bar for a Listed Mining Company
An attempt to steer away from stereotypes to build a clean, uncluttered site for PYX Resources with contemporary aesthetics and a friendly, engaging tone of voice.
Website Design / Digital Copywriting
Telling Hkjc’s Charitable Stories in Aiding Youth, Minorities and Edlerlies
Helping the Hong Kong Jockey Club craft long-form case study for a series of decade-long charitable projects with in-depth reporting and engaging storytelling.
Case Studies / Reports
De-mystyfying Global Affairs and Creating Emotional Connections for Unhcr
Explore how we support United Nation’s Refugee Agency, as its contracted direct-marketing partner, to convert donors into loyal, long term supporters.
Brand Messaging / Brochure Design / Newsletters and Reports / Email Marketing
Breathing Heritage and Trust into a Family Office’s Marketing Assets
Helping Harmony Advisors tell the story of how they help UHNW clients grow wealth and build legacy through a brand new digital and social presence.
Website Design / WeChat Marketing / Brand Journalism / Thought Leadership
Crafting Long-form White Papers for Ftse Russell
Crafting a white paper about the timing, conditions and potential impact of the inclusion of China’s domestic bonds in the FTSE Russell indices.
Brand Journalism
Building a Cultured Brand Voice for the Hari
See how we help the Harilela-owned Belgravia-based London hotel craft a unique voice that reflects the brand’s layered, singular attributes, and make it resonates across chatrooms and staffroom.
Tone of Voice Guide / Digital Copywriting
Bringing Cultural and Linguistic Nuance to Swire Hotel’s Magazine Transcreation
See how we adapt “In-House”, a magazine distributed by the Swire Group in airport lounges and their hotels in Asia, from English to Chinese for their mainland audience.
Transcreation / Localisation
Turning IHS Markit’s Financial and Business Data into Actionable Insights
Writing case studies for IHS’ cutting-edge technology that win awards and engage a wider audience keen for new perspectives on businesses, the economy, markets and finance.
Case Studies / Translation
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Content Marketing Institute (CMI) reported that 91% of B2B brands use content marketing as compared with 86% of B2C brands.