Generating Insightful Content for Bloomberg’s Brand Journalism Engine

Launched more than a decade ago, Bloomberg Studio – Bloomberg’s internal creative agency – was looking for extra help to handle the firm’s expanding internal needs on branded journalism, thought leadership and content marketing. With a fitting background spanning the fields of media, finance and private equity, Straight was retained full-time in 2017 to help fulfil Studio’s rising needs in this area.

Working closely with Bloomberg’s multidisciplinary teams in Asia, London and New York, Straight created a steady stream of content marketing assets in support of different BUs and business initiatives. We drafted white papers and thought leadership pieces posted on the blog of Bloomberg Professional Service; crafted slogans, eDMs and press releases to promote events and conferences; penning dedicated reports on topics like private equity and EDG; and produced content to promote Bloomberg’s extensive philanthropic activities.

Straight’s ability to deliver compelling messages and authoritative opinions in Bloomberg’s distinctive tone of voice, our deep domain expertise, versatility across platforms (online, print and video) and capability to engage globally with various stakeholders made us an ideal partner for a firm like Bloomberg.