04

SERVICES / SEO, SOCIAL, GROWTH

Search Engine Marketing (SEM)

Pay Per Click /
PPC /
Google Ads /
Google Search Ads /
Google Display Ads /
Remarketing /
Retargeting /
Competitor Deep Dive /

 

 

Straight goes to great length to assess if paid search – and which type of search ads – is a good, cost-saving fit for your company. From AdWords, Google Display ads, Youtube Videos, mobile app advertising to retargeting, Straight’s bright search experts will tailor a custom strategy to hit the sweet spot with the right people, times, locations, keywords and quality scores.

To help boost your click-through and conversion rates, we spend a great deal of time analysing the user journeys and share insight with our clients wherever possible. And we don’t just ‘manage’ your campaigns; we work round-the-clock to optimise and fine-tune them through copies, images, videos and CTAs split-testing to uncover the drivers for success in your targeted market – here in Hong Kong, in China or elsewhere abroad. Once we identify what’s working in your PPC activity, we apply the 80/20 rule and double down on your paid search success. And at the end of each month, we let you know what we did, and more importantly, what we are doing next.